With the unveiling of our integration with Microsoft SharePoint Server 2007, I thought it appropriate to post the relatively recent article by C. G. Lynch at CIO magazine.

http://www.cio.com/article/357313/Understanding_Microsoft_SharePoint_in_a_Web_._World

It speaks to the Web 2.0 and social media gaps SharePoint users are experiencing. Hence, Awareness webparts for SharePoint......

This strategic relationship between Awareness and Microsoft is valuable for users that "live" in Microsoft Office SharePoint Products and Technologies and need to engage with groups outside the enterprise, such as customers, partners, prospects, etc. By integrating internal-facing environments with social networking participation points from external-facing Web 2.0 communities, it becomes much easier to pull valuable information into the enterprise where people can use it.

The integration makes possible the following features within Microsoft Office SharePoint Server 2007 and Microsoft Windows SharePoint Services 3.0:

• Dashboard of Awareness community activity;
• Integration with Microsoft identity management (Single Sign-On) allows for a seamless user experience;
• Integrated search of SharePoint Products and Technologies and Awareness content;
• Access to Awareness community social networking functionalities, including people lists, updateable and customizable status and profile; and
• Enhanced user-generated content functionality, including voting and commenting on content.

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Stoney deGeyter writes, “Think of all the ways that companies use
branding to build awareness of themselves or to promote their social
awareness and customer service values. None of these things lead
directly to conversions but they do lead to higher company awareness
and the good old fashioned fuzzy-feelings we get when we know that that
we are valued as a customer. Because of the direct interaction social
media affords the client with their customers, it truly is better than
any branding campaign, including one-on-one customer service.”

Very compelling, read more: Social Media Marketing is Branding

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This article was very interesting, highlighting the apparent need or lack of Interaction Designers Advertising Agencies are facing. By utilizing the Awareness API's, our current agency partners are able to incorporate "Micro-interactions" into client campaigns painlessly without having to internally design the widgets.

Brand Interactions Are the Future

But Are Interaction Designers Part of Your Agency?

Posted by David Armano on 04.22.08 @ 01:24 PM

http://adage.com/digitalnext/post?article_id=126579&search_phrase=web+2.0

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Podcasts and videos are among the features found on the interactive websites of US presidential candidates.

By Linda Feldmann | Staff writer of The Christian Science Monitor

from the May 16, 2007 edition

http://www.csmonitor.com/2007/0516/p01s02-uspo.html

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We're gearing up for a trip to San Fran to attend ad:tech 2008. ad:tech is The Event for Digital Marketing and is being held at the Moscone Center April 15th to April 17th. If you're heading there too and would like to schedule some time to talk, please contact me directly or leave a comment here. Hope to see you there!!
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A Multi Country Study published in Business Wire 28 February 2008, Reveals Social Media's Progress Toward Becoming a Mainstream Marketing Communications Tool [What follows is the full text of the news story.]
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